The Wild Detectives is a bookstore located in Bishop Arts Dallas, Texas with a cozy and relaxing atmosphere. Within only one week, the task was to flip the brand identity upside down to give it a fresh new look to truly capture what this business is all about.
The brand takes on a hand vector illustrated style to resemble the “at home” feeling this bookstore gives off. As well as using the “wild” in their name to use an assortment of foliage patterns that are light and not overwhelming or disturbing. The main font is smooth in its serifs and maintains those illustrations in the logo to also create its own stamp.
