For my capstone project, “Sunset Crew” was developed as a fictional racing-lifestyle brand offering car accessories and merchandise. The goal was to build a complete visual identity system from the ground up and produce physical items that showcased the brand’s personality in a cohesive, professional way.
The logo draws inspiration from modernized 1920s rubber-hose cartoons mixed with classic racing badge aesthetics. I created custom typography that fits seamlessly within the badge structure, giving the mark both character and heritage. The brand centers around a playful sun mascot supported by additional illustrated elements; clouds, stars, and dynamic accents that enhance the sense of movement and energy. Across the system, photography is paired with layered illustrations to create a bold, hybrid visual style. The result is a vibrant identity that blends nostalgia, speed culture and contemporary design into a fully realized brand experience.
