I designed a foldable brochure that expands into a full-sized poster, balancing functional information with an engaging visual experience. The brochure presents essential festival details such as a venue map, vendor listings, an about page, and much more. When fully opened, the format transforms into a collectible poster for attendees.
I selected the Norman Music Festival in Oklahoma to fully reimage and approach the design with an intentional constraint: a strictly grayscale palette. Relying solely on tonal variation, I combined clean san serif typography with halftone textures and subtle country-inspired motifs to capture the spirit of the event. The final layout achieves a sleek yet complex aesthetic, demonstrating how limited color and thoughtful composition can create a memorable, muli-purpose festival piece.
